If you have seen the BlackBerry Curve commercial, you know to which one I’m referring. If you haven’t seen it, keep an eye out for a commercial where cyclists are night biking with glow-in-the-dark bikes. I’m like a little kid when the ad comes on TV. Maybe it’s the pretty colors. Or possibly because I like sparkly, shiny anything. But I’m more convinced the reason I like this commercial is because I want bikes to continue to evolve. This video makes bikes look cool again in a more advanced, high tech world. Add lights and an IPOD, possibly even a toaster to your bike and not only will you be pretty stylish, but you can also have toast! Ha Ha I love combining my interests- so with the lighted bike it’s the joy of cycling and being seen in the dark, which makes everyone safer, but also starting a trend that could continue to evolve.
I have not seen the original BlackBerry Curve commercial on YouTube to view, but The BlackBerry Review Team explains the company is going to roll with lighted bike videos for other products. Hey, it’s working and the commercial definitely got people talking about BlackBerry again. Whether it can compete with Android and iPhone, is a whole new blog topic that I will not get involved with!
Here is a commercial for the BlackBerry Bold using the same idea.
Another BlackBerry commercial that featured cyclists was for the Torch. I think there is a connection between a using cell phone and commuter cycling. The video shows the phone being used by a legal courier who bikes from place-to-place in San Francisco.
Here is another awesome video with bikes covered in LED lights.
(Not related to BlackBerry, but it makes me excited.)
It looks like the creator of the The Bright Bike video wants to start selling their product very soon. I hope they are successful because I want my bike to glow at night!
What do you think about the BlackBerry “Night Bikes” commercials?